Tests on Scarbrand's meat-flavoured pie fillings had shown that each can might contain up to 7% ergot-impregnated stoat faeces, which had most likely leaked from a farm that specially bred animals and children for pagan rituals.
Scarbrand admitted culpability but did not recall their products. They maintained that most customers weren't qualified or even clever enough to notice the contamination because the genuine, non-faecal ingredients were so similar in colour, texture and odour to the faeces that they were virtually indistinguishable.
Secondly, the hallucinogenic ergot content was so high that the vast majority of affected customers would not be able to remember their name, or even that they were human, much less complain about the pie filling.
Scarbrand's public relations director publicly ate stoat faeces to demonstrate that it would not have any adverse effects. However, when he and several consumers fell ill and hijacked a garden centre which they tried to drive to the Lake District, Scarbrand relented and advised consumers to discard the questionable 7% of their pie fillings. They even incorporated the message into their TV ad campaigns.
"Only greedy people eat ALL their food. Scientists have proven that eating more than 93% of your food could affect your health".
By the end of the 1970s, with no improvement in consumer health, Scarbrand was forced to provide the ergot-laced stoat faeces in a separate sachet.