In 1973 Scarfolk Council released the above poster all over town. On the same day it also stopped responding to applications for welfare benefits, in fact it stopped responding to all enquiries from the public.
Those who called the council telephone number were answered by a distant, echoing voice which relentlessly repeated the word 'No'. It wasn't a recorded message and callers could sometimes hear faint whimpering in the background.
Some families received letters from the council which contained a single instance of the word, while others received multi-page letters with 'No' printed many hundreds of times. The longest 'No' letter received by a citizen contained 178,121 pages and was delivered by an articulated lorry, whose number plate also simply read 'No'.
Hoping for a 'No' answer, numerous residents tried to take advantage of the council by asking if they were required to pay their taxes or respect the law. Such people were visited by an impeccably dressed man called Mr. Custard who had rows of paper clips and occult symbols tattooed on his face. He would whisper briefly in the residents' ears before leaving. All were found dead within days of Mr Custard's visit, having slit their own wrists and daubed the word 'No' in their own blood on the walls of their homes.
In 1975 the 'No' era suddenly stopped. The council apologised and claimed that it had simply been the result of a clerical error.
For the 'Stop!' campaign see "Discovering Scarfolk" (page 154). For the 'Don't' campaign go HERE.