In 1971 a local government survey revealed that the citizens of Scarfolk were, by and large, content. This was of great concern to the council which worried that its people risked developing self-confidence - perhaps even dignity - and worse that they might even have false hopes for a brighter future.
By 1972 a government scheme to stifle these dangerous thoughts was in full effect. Schools were not permitted to grade any student higher than a 'D'; adults received personalised insults by post or telephone, and families attended compulsory classes which promoted subservience and feelings of shame.
Additionally, every Friday local newspapers published an updated list of individual citizens' current worth alongside prices for poultry, offal and other meat products. Some citizens' values frequently fell below that of brain, spleen, heart and tripe.
The poster above was ubiquitous at the time, but this example was found on a wall in Scarfolk hospital's maternity ward.