The Horned Deceiver appeared in several Scarfolk publications in the early 1970s, one of which we featured a few weeks ago (see here).
As followers of the traditional state religion dwindled, a gap opened in the faith market. The Horned Deceiver exploited this by targeting the lower middle-class, under-12 demographic, relying initially on playground word-of-mouth. By 1973 he had become so popular that he produced a successful range of merchandising including lunchboxes, bed sheets and wallpaper, plush dolls and black candles made from human tallow. He was a regular guest on local radio and on television where he appeared on celebrity panel quiz shows such as Celebrity Squares and Blankety Blank (see below).
Though well-liked, he eventually lost the pagan market to Mr Johnson of the Officist cult (see Discovering Scarfolk for more details) who had the enthusiastic backing of local politicians and business magnates whose families had been kidnapped and threatended by the cult.