Social-Distancing Laws (1970)

NHS Face Removals (1977- )

While some children were born without faces simply because they didn't deserve them (see the Scarfolk Annual 197X), the government became increasingly concerned about citizens who did have them. They found that people with faces are more likely to have personal desires, hopes and dreams, in short: a will and ideas of their own. 

Such idiosyncrasies were not only thought of as needlessly self-indulgent, they were also deemed inconsistent with the smooth running of a successful society. Scarfolk's was the first council benevolent enough to offer face removals on the NHS.

In 1976, the council trialled face removals on stray foreigners, prisoners, children nobody wanted, unsuspecting people who were picked up leisurely walking in a park after sundown and volunteers (see leaflet above). 

When the full scheme was rolled out in 1977, the council soon lost track of which faceless citizen was which. By 1978 a new law was passed which dictated that all faceless people were required to have a tattoo of their old face over their lost one to make identification easier.

Laissez–faire Childcare (1978)

In 1978, Scarfolk Health Council launched a campaign which exploited people's fear of children (especially those with uncontrolled supernatural powers), to normalise the idea of letting kids do whatever they want without censure.

It was no accident that the infants in the campaign's various posters were depicted smoking, drinking and licking chocolate-covered asbestos.

A 1979 magazine interview revealed that the campaign had been privately funded by Mrs Bottomlip, a pensioner who worked in the local cancer charity shop on Scarfolk High Street. Her reasons were largely personal. Apart from the fact that she enjoyed her part-time job and "wouldn't ever want it to end because one meets such lovely people and it gets me out of the house", her son worked for a cancer research institute. Mrs Bottomlip was concerned that he, along with a whole generation of scientists and support staff, could find themselves out of work unless the number of people developing cancer was maintained, or preferably raised.

For her support of cancer research, the institute presented her with an award, which, unbeknownst to science at the time, was made from highly carcinogenic materials. 

Play Safe Public Information Campaign (1979)

 

While the state frequently warned children about the dangers of playing on icy ponds, near electrical substations and in open-air, biological weapons laboratories, it failed to take into consideration the decade's plethora of science fiction films and TV programmes, which inspired space-themed games up and down the country.

Scarfolk children, who were known to take greater risks during play, initiated an unfortunate trend that started claiming lives. In 1977, two schoolboys from Scarfolk’s Junior Indoctrination Facility dared each other to endure the harsh extremities of space. Their corpses were eventually located drifting a few hundred miles from earth by tracking the surveillance devices that had been implanted in their frontal lobes at birth.

Concerned parents demanded that the state act immediately. Two years later, (and only after the government realised its child labour factories were losing a steady flow of under-10s), a public information campaign was launched which warned minors about leaving the earth's atmosphere (see poster above). Scarfolk Council also laid many miles of high-altitude, electrified fencing to repel innocent children who might unwittingly stray into outer space.

The Gullibility Campaign (1976)

In 1976, the government informed citizens that gullibility was a contagious disease. The Dept. of Health warned that it was spread through the handling of so-called 'clever books' or by talking to people who were not approved by the state. Libraries, bookshops and schools closed overnight.

The department also disseminated the notion that gullibility could be inadvertently caught by coming into contact with airborne ideas. People were told to stay at home. One leaflet read: "All the information you will ever need will be presented to you via the state-controlled newspaper The Scarfolk Mail and the one and only state-run TV channel, which is decontaminated daily."

When the Dept. of Health realised just how successful the campaign was, it added that gullibility also led sufferers to forget serious crimes they had previously committed. This permitted the council to impose hefty fines and other arbitrary punishments (see poster above).

"Diseases are cool!"

In the 1970s, the Notional Health Service envied those public sectors that received more funding from the government. The NHS was particularly resentful of the Department of Education & Indoctrination and in 1977 it set out to entice children away from schools and state-run brainwashing covens into hospitals so that it could justify larger budget requests.

The NHS initially launched a major campaign aimed at children and teens, which promoted the health benefits of serious medical diseases and conditions, especially those which required substantial financial resources. In addition to adverts in magazines such as Look-In (see above), it also produced collectable bubble-gum cards (see below), badges, T-shirts and cuddly toys that resembled bacterial cells and viruses.

While the idea of being dangerously sick did become very popular among the nation's school children (indeed, the Staphylococcus aureus flesh-eating disease playset was the biggest seller of Christmas 1978), it still wasn't enough to attract the desired funding to the health sector and in 1978 the NHS took the inevitable step of directly infecting its merchandise with actual diseases to ensure success.

"Positive Outlook? Look Out!" (1976)

In the hot summer of 1976, people were enjoying the rare sunshine and the opportunity to socialise, sometimes even with foreigners. Scarfolk Council became concerned that its citizens were developing something akin to happiness, which it considered a destabilising threat to its authority.

Government operatives illicitly carried out false-flag acts of terror in an attempt to discourage positivity and regain control, but Scarfolk citizens were undeterred.

Fearing that this pandemic of cheerfulness was a prelude to social breakdown, perhaps even leading to revolution, the government quickly passed a health bill to formally recategorise "psychological states such as contentment, gratification and satisfaction" as mental illnesses "as dangerous in their effects as diseases such as rabies".

The above poster, which played on deep-seated personal doubts, appeared on the walls of cafes and restaurants, leisure centres and in other locations where people might be at risk of enjoying themselves or becoming contaminated by peace-of-mind

Death is Like a Happy Balloon (1973)

Death is Like a Happy Balloon by Dr Cassandra Henge was one in series of books published by Bullyrag Books who specialised in introducing children to alarming topics without alleviating any of their readers' fears. Other books in the series included Totalitarianism is Like a Merry Smile, Slaughterhouses are Like a Paddling Pool and Organ Failure is Like Fudge.

Death is Like a Happy Balloon contained a subliminal trigger word, as is used in hypnosis and psychological conditioning. The idea was that if there were any future social problems - overpopulation, revolution, widespead idiocy, a disproportionate number of old people - the government could use the trigger word and cull a whole generation by activating overwhelming suicidal thoughts.

The state carefully chose the word (a neologism, unrepeatable here for legal reasons), so that it would not trigger an unintended suicide epidemic.

In 1975, however, a UN human rights inspector was sent to the UK to interview alleged victims of state brutality. His foreign name by chance matched the trigger word and thousands took their lives following a television broadcast about his visit.
It was later revealed that the government had specifically requested the inspector by name. Additionally, it had total control over the broadcast's contents and when it was aired to ensure that it reached the maximum number of viewers.

"Mr Liver Head" Toy (mid-1970s)

As part of its scheme to recycle human body parts (first outlined in "An End to Starvation?", Pelican Books, 1973), Scarfolk Council insisted that the region's NHS hospitals and police departments bolster their dwindling funds by partnering with commercial businesses. One such enforced collaboration was between Scarfolk Barber Surgeons Clinic, Greater Scarfolk Police and the ScarToys Company.

Surgical waste, such as amputated limbs, damaged internal organs and even excised tumours, was pooled with body parts accumulated by criminal forensics teams from the scenes of violent crimes. These were delivered in large trucks to ScarToys, whose development departments repurposed them into children's playthings with names like Snakes & Bladders, Fun Lung, My Little Kidney, Haunted Heart and the Placenta Playcentre. There were even crayons made from rendered human fat as well as authentic editions of the Operation Game and Girl's World.

But by far the most popular toy was Mr Liver Head, which was based on Mr Potato Head (see above and below). It quickly became so popular that a military curfew had to be imposed on overzealous young fans who would go to any lengths to acquire fresher, more impressive body parts to become the envy of their friends.

More posts about Scarfolk toys: "Pollute", "Mr Smug", "Land Mine", "Surgical Toy Insertions", "Lung Puppy", "Deformed Anonymous Infant Demon", "Ethnic Cleansing Playset", "Vulnerable Sam", "Junior Will & Testament".

Drug Advertisements (1970)

When Scarfolk's Mayor Ritter announced his determination to fight the war on drugs, he meant it. He also knew that if you want to win a war, it has to exist in the first place. Fortunately, Ritter had shares in the Cavalier Pharmaceutical company with whom the council secretly collaborated on a scheme to introduce vast amounts of highly-addictive narcotics into the daily lives of Scarfolk children.

The scheme not only bolstered Cavalier Pharm and other local industries; by the end of the decade it had also attracted increased government funding for the region's police and prison services. Additionally, as many young addicts didn't make it to adulthood, the strain on the NHS and welfare programmes was greatly reduced.

When Ritter was lauded for his services to the town, he said he had only done it for the children who, he declared, "are the future", though it became apparent that he specifically meant his own children who had been conceived during occult rituals, had never been exposed to the drug schemes and now had many more career opportunities than they might have had otherwise.

Above and below are 1970 drug advertisements by Cavalier Pharm. By 1972 barbiturates had been introduced to school milk, and drugs such as heroin were included in the ingredients of Pick 'n' Mix sweet selections.

More Cavalier Pharm related posts: Mindborstal and Children & Hallucinogens: The Future of Discipline.  See also: Lobottymed (Discovering Scarfolk. p.15) and Placebol (Discovering Scarfolk. p.66).

British Gas Austerity Advert (1978-1979)

In 1978 the government faced budgetary problems on all fronts. The NHS, for example, risked collapse following an all-out doctors' strike, which had been triggered by the health secretary's insistence that doctors continue to work after they die and attend to patients via séance.

Desperate to reduce the numbers of patients straining NHS resources, the health secretary eventually struck upon an idea that would allow him to kill at least two birds with one stone.

British Gas was in the process of being privatised and the health secretary had a controlling financial interest in the company that was being groomed to acquire ownership. The health secretary lobbied for a short-term reduction in the cost of coal gas, particularly in areas of high unemployment, and promoted it as an aid to health akin to mountain or sea air.

He also had a hand in secretly funding a BBC "Play for Today" drama called "Noble Gas for Noble Gary" which extolled the virtues of a sick, working-class man who, along with several out-of-work comrades, commits suicide by putting his head in an unlit gas oven so as not to burden society. The men were portrayed as heroes to be emulated.

The health secretary's ideas became conflated in the public mind and by 1979 suicide by gas became an unlikely health fad spawning an array of books, cassettes and evening classes, all of which were produced by a company in which the healthy secretary also had shares.

Unreleased Star Wars Merchandise Prototypes (1977)

Some claim that movies have become mere advertisements for their own merchandising and that even before a film is released the public has been overwhelmed by a tsunami of branded products, from toys to clothing, watches and perfumes; food and drinks to firearms and trafficked children.

The original Star Wars film was one of the first to capitalise on its merchandising potential by producing desirable, limited-edition toys that children (and their parents) could never afford. Even today, rare items such as the 1:1 scale, functioning Death Star can now reach upwards of £114 billion in auction, even more if it's still in the original box (batteries bought separately).

Back in 1977, SMS (Scarfolk Medical Supplies Ltd) desperately wanted to get on the Star Wars bandwagon and prepared a pitch for a series of potential tie-in products aimed at sick and other feeble citizens who are a drain on NHS resources. In addition to the product mockups posted above and below, there were also Darth Vader oxygen masks for asthmatics, X-Wing-X-Ray machines, Sith bedpans, and Chewbacca toupees. Even the slogan on the promotional catalogue reads: "Use the Forceps!" 

SMS were also very keen to tap the enormously valuable post-life demographic. For patients who didn't survive their medical conditions, there were mortuary items such as Greedo body bags, Jedi Embalming Materials and R2-D2 urns, all of which ensured that even after death it was impossible to escape exploitation by a movie brand.

Personal Space Allowance (1975)

Until 1975, the standard PSA (Personal Space Allowance) had always been fixed at a comfortable, civilised 20 inch zone around each citizen. The government suddenly amended this, however, citing terrorism and a rising population as reasons to cut personal space along with other social benefits and civil liberties.

The PSA was more than merely reduced: The new bodily zone into which representatives of the state (and even some commercial organisations) were now free to pass was amended to minus 5.2 inches. Naturally, this made human bodies 'semi-permeable', legally speaking, and for many people only the depths of their intestines remained private.

Police, security and social services enthusiastically exploited the new laws, as did the health service which randomly pilfered internal organs from unsuspecting citizens, claiming quite lawfully that they were found in 'communal public places'. The nervous public caught on and by 1977 there were self-help groups springing up all over Scarfolk which helped citizens become as obese as possible in an effort to protect their innermost parts from state interference and even commercial exploitation.

"No" (1973-1975)

In 1973 Scarfolk Council released the above poster all over town. On the same day it also stopped responding to applications for welfare benefits, in fact it stopped responding to all enquiries from the public.

Those who called the council telephone number were answered by a distant, echoing voice which relentlessly repeated the word 'No'. It wasn't a recorded message and callers could sometimes hear faint whimpering in the background.

Some families received letters from the council which contained a single instance of the word, while others received multi-page letters with 'No' printed many hundreds of times. The longest 'No' letter received by a citizen contained 178,121 pages and was delivered by an articulated lorry, whose number plate also simply read 'No'.

Hoping for a 'No' answer, numerous residents tried to take advantage of the council by asking if they were required to pay their taxes or respect the law. Such people were visited by an impeccably dressed man called Mr. Custard who had rows of paper clips and occult symbols tattooed on his face. He would whisper briefly in the residents' ears before leaving. All were found dead within days of Mr Custard's visit, having slit their own wrists and daubed the word 'No' in their own blood on the walls of their homes.

In 1975 the 'No' era suddenly stopped. The council apologised and claimed that it had simply been the result of a clerical error.


For the 'Stop!' campaign see "Discovering Scarfolk" (page 154). For the 'Don't' campaign go HERE.

NHS Health Warning Poster (1978)

In 1978 the Notional Health Service was struggling to cope with its lack of funds. Overspending was unavoidable and the threat of closure was ever present. However, Scarfolk Council's department for health and knitting hit upon a simple method to radically reduce spending.

Firstly, taking its lead from a household insurance policy, the council recategorised many serious (thus expensive) illnesses as ineligible for treatment. Cases were dismissed due to "general wear and tear" or "acts of god", and the council even went as far as to recommend that patients with serious physical ailments "contact the manufacturer for further assistance". Secondly, the spread of disease in hospitals was cut by 90% by removing and prohibiting sick patients.

Patients with cheaper, non-threatening conditions were admitted to NHS hospitals, but only if they understood that they might share a bed with up to 9 other patients and/or a startup business that had rented the bed as office space. Patients were also subjected to virtually costless placebo trials. In fact, all treatments in 1979 were placebos consisting of either sherbert infusions (the town mayor was a major stakeholder in a Scarfolk confectionery factory) or daily rituals conducted by a coven of witches, who chanted in hospital car parks around an effigy of a nature deity made from balloons.

The cost-cutting scheme was successful and other regions adopted the same model. Not treating people was the only way to keep the NHS a viable, going concern, permitting it to continue what it has always done best: treat people.

"Watch Out! There's a Politician About" Election Week Posters (1975)

The general election will soon be upon us so we thought we'd upload a new poster every day during the week's run up.

All the posters are from the 1970s 'Watch Out! There's a Politician About' campaign.

Just before the Scarfolk election of 1975 the ruling party was keen to permanently eradicate all political opposition and set out to smear what it called a 'hazardous surplus of politicians and others suffering from civic delusional disorders'. The incumbent's aim was to bring about a state of emergency that would permit a legal postponement of the election, a postponement that could, in theory, become indefinite.

The smear campaigns knew no bounds as one politician after another was exposed for corruption, sexual and moral improprieties, and poor table manners. The media was awash with reports that many election candidates were telepathically controlled by immigrants, who, it was alleged, were all born of the same non-human mother and functioned as a hive mind.

As the campaign gathered pace, there were even 'false flag' acts of terror. For example, when a bomb destroyed the headquarters of the National Health Service in May 1975, it was blamed on exploding lice carried by the children of liberal and intellectual parents, and in the same month a plot was uncovered to shackle the UK to mainland Europe with billions of tonnes of string below the waves of the English channel.

Use your vote wisely. Alternatively, vote for one of the parties currently on offer.

"Don't Struggle" Campaign (1972)

In 1972 extensive government studies suggested that the people of Britain were in an odd mood. GPs were reporting higher incidences of depression, anxiety and state-sponsored disorders such as omphalophobia and scopophobia.

In an attempt to reassure the nervous nation, the government requested that each local council create its own version of the 'Keep Calm and Carry On' slogan, which had been so successful during the Second World War and the tedious stretches that followed it.

Scarfolk Council came up with the following poster campaign which depicted a kindly nurse gently helping an apprehensive, inadequate child to the 11th floor of Scarfolk's historic Pillywinks Building. No one really knew what happened in the Pillywinks Building; the only indication was a sign beside the front door which stated: 'Butchers and other educators, please use tradesman's entrance'.

The campaign also introduced its mascot, Neville Inevitable. Council workers routinely donned two-metre tall Neville costumes and turned up to sing a song to ailing and injured people just before they died. The song featured a loud countdown clock and lyrics that encouraged the dying to relinquish their grip on life as expeditiously as possible to reduce unnecessary strain on the NHS.

Rabies Easter Egg Packaging (1979)

This post is part one of two about confectionery.

By the late 1970s, vaccine injections increased to 9 times daily with 12 on Sundays and public holidays. While children raised in Scarfolk's stationery and office-supply cult looked forward to their inoculations against pernicious diseases such as rabies, tetanus and altruism, heretical children were prone to rebel. Parents had to be cunning and find new ways of ensuring that their children, and the children they had borrowed without permission, honoured their legally-binding medical obligations.

Parents worked closely with the Notional Health Service and confectionery manufacturers to create booby-trapped items, such as ice-creams, Christmas puddings and Easter eggs, as can be seen above. Hidden inside each sugary treat was a spring-loaded hypodermic needle primed to deliver its medicinal load.

Unfortunately, the scheme backfired. A vaccine works by exposing the patient to a small dose of the virus or disease, but the NHS had not taken into account the greed of children, who were eating so many sweets that they not only developed full-blown diseases such as rabies, but they were also becoming too large to fit comfortably on civic sacrifical altars.

Happy Ēostre from Scarfolk Council.

"Emergency Services Telephone Number" (1977-1979)

In 1977, Scarfolk Council was disconcerted to learn that poor citizens and immigrants had figured out how to call the emergency services.

The council quickly launched a new number, which it claimed would better handle the increasing volume of emergency calls, and after three years the government proudly announced a significant decrease in emergency calls overall.

However, the telephone number (when it was finally identified) was traced to an answering machine in an industrial estate portacabin, which was completely deserted.

When questioned about the unattended service, a council spokesman stated that the intention was to "empower average and below-average people by enabling them to find their own solutions to problems which are probably the result of their own negligent actions in the first place."

Fully-working emergency services, which were of course funded by the taxpayer and the sale of undesirables to mediocre countries, were still available, but only to a select group of invited people, many of whom were banking and corporate magnates, as well as politicians, their friends, families and pets.

Emergencies most often reported included: strain brought on by stirring Martinis and not being able to reach the television from the bed to change channels. Additionally, the fire service was frequently called upon by beneficiaries to hose down citizens picketing their country estates.

SIDA (Serious Infant Dental Assault)

Although there were genuine cases of children fatally biting people in 1970s Scarfolk*, historians now believe that there were far fewer incidents than was originally thought.

It is now believed that the government exploited the widespread fear of SIDA (Serious Infant Dental Assault) simply to silence children. The state had spent millions of pounds indoctrinating adults into accepting its prescribed view of reality, but children, who were yet to be intellectually and emotionally conditioned, were prone to asking questions. Even a simple enquiry could undermine an adult's strictly-controlled psychological servitude and set him back years.

Children up to the age of seven had to wear a muzzle, which was provided by the Notional Health Service, and when they were old enough they were fitted with special safety dentures which were made from lead. So heavy were these dental implants that children found it virtually impossible to open their mouths, restricting them to only uttering a word or two.

The scheme backfired when a group of muted children naturally developed telepathic abilities and tricked the county's dentists and orthodontists into boarding a mysterious black bus, which was never seen again.

*In 1971 six year old Kimberley Twix accidentally ate two members of her family, a social worker and the arm of a special forces soldier who was dispatched to contain the hungry child.