Thursday, 22 January 2015

"Fraction Action" Charity Newspaper Ad (1972)

Many charities in 1970s Scarfolk were actually illegal fronts for corporate and political organisations.

Rising costs meant that even the once reliable trading of unsatisfactory citizens was not enough to feed expanding budgets. Additional revenue sources had to be found.

The charity 'Fraction Action' (see newspaper ad above) was the brainchild of Sir John Elegy who was not only a member of Scarfolk council but also had shares in Scarfolk Laboratories, a company owned by the Cavalier Pharmaceutical company (see 'Discovering Scarfolk' for more details).

To be fair, 'Fraction Action' did redirect some of the donations it received: 1.2p out of every £100,000 was put in a jar in the Scarfolk Labs canteen as a contribution to the dinner ladies' Christmas lunch. The remainder of the donations was consumed by 'administration' (i.e., administering recreational medication), 'running costs' (i.e., running to ground people who had been farm-bred specifically for hunting) and 'over heads' (i.e., literally expensive flights abroad).

The 'Fraction Action' campaign ads also efficiently foreshadowed and justified the council's later random purging of citizens, which was necessary if Scarfolk Labs was to continue its crucial genetic experiments into human/furniture hybridisation, a noted example of which was the Hair Chair.


  1. In Scarfolk, nearly 50 percent of the population has above-average psychic abilities.

  2. I've about three-fifths made up my mind to donate. Thankfully I have "made up" several other nearby minds, at least fractionally. And so together we can contribute.