This educational product went on the market in late 1972 and was targeted at prospective parents, nursery school teachers and church staff. It afforded them the opportunity to practice their corporal punishment techniques before inflicting them on an actual child.
From the product description:
"'Vulnerable Sam' wants you to hit him (or her). Yes, that's right: Give him a good old whack! (wooden spoon provided). 'Vulnerable Sam' deserves everything you can throw at him. Hone your skills like a pro so when it comes to the real thing you can achieve the perfect balance of injury and compliance. Our research shows that correctly administered physical punishment will produce long-term psychological effects. Guaranteed. Now, that's what we call value for money!
'Vulnerable Sam' requires no medical attention and can't report you to the police or welfare services. So what are waiting for? Pick up that wooden spoon, cricket bat, or red hot poker and strike while the iron's hot!
'Vulnerable Sam's' body can be filled to simulate child body density at different ages:
- Inflate with air (0-2yrs)
- Fill with jam or marmalade (2-3yrs)
- Pack with cooked ham or black pudding (3-4yrs)
- Pack with raw lamb, beef or giraffe (4-6yrs)
Sample admonitions that you might like to try out:
"Sam! Stop it! Only filthy animals defecate where they sleep!"
" Jesus hates you, Sam. It's your fault that he was killed by Italians."
"Why must you constantly remind me of my first child who died?"
"You are irretrievably unaesthetic. I'm ashamed and sense the scorn of my peers."
"Your father is foreign."