"Fun Fag Facts" (1974)

 

This info-tisement appeared in children's weekly magazines and on the walls of schools as part of the 1974 "Cigaretiquette campaign". It was funded in part by the SCRG (Scarfolk Cancer Research Group) who, having accidentally hired too many employees and purchased expensive premises, desperately needed a sharp increase in the numbers of cancer patients to attract the funding they required to maintain their organisation.

See also: confectionery-branded cigarettes of the 1970s.

Brood Parasites (1970)

In 1970 there was a spate of cases involving brood parasites. Unknown children began appearing in households all over Scarfolk. So inconspicuous were these children that months would go by before a host family noticed a strange child in their midst, sitting at their dinner tables, taking over the bedrooms and toys of the youngest legitimate family members. Social workers reported that it was as if each host family had been "hypnotised" into believing the child was theirs.

It was also discovered that these children had been regularly stealing small, family possessions which they then sealed in wax and hair and buried in scrubland beneath a motorway flyover. When unmarked Scarfolk council vans were found collecting the wax-sealed objects, an enquiry was launched. The council rejected the accusation that the brood parasite offspring were part of a secret government deal with "an insistent non-human organisation", and they were pressured to tackle the problem, hence the poster campaign above.

Local corporations generously funded a community aid scheme, whose slogan was "The future of our real children is at stake". Scarfolk Tobacco Company recommended literally smoking out the preternatural children and sent thousands of complimentary packs of cigarettes to infant schools, while Scarf Distilleries Ltd. promoted the regular application of neat alcohol to any suspect minors.

It is now believed that there were very few officially accepted brood parasites and the vast majority of arrests turned out to be normal children rejected by their disappointed parents because of low exchange evaluations.

Confectionery-Branded Cigarettes (1970s)

As part of its decade-long Cigaretiquette campaign (see here), Scarfolk council wanted children to start smoking cigarettes, cigars and pipes as young as possible.

The council's first attempt to sell candy cigarette sticks (sometimes in faux tobacco-branded packaging) hadn't appealed to Scarfolk children and the council was forced to revise its approach.

It did so by simply reversing the concept: Real cigarettes were now packaged as familiar, desirable confectionery (see right & below) and then mixed in among genuine chocolates, sweets and other products containing experimental, addictive, psychotropic temperament modifiers.

Additionally, the council funded a 1979 big-budget remake of 'Charlie and the Chocolate Factory', renamed 'Toby and the Tobacco Factory'. As in the original, the hero, Toby Bucketkicker, eventually becomes the owner of the tobacco factory, though in the update only after the factory's owner dies of a respiratory illness. In the musical sequel, Toby also goes on to intimidate governments and falsify medical research to feed his own rapacity.

Confectionery companies didn't like children cutting down on chocolate. They strongly opposed the substitutions, particularly because, as was later revealed, they had invested heavily in the Cavalier Pharmaceutical Company, which had been stockpiling insulin for several years to raise its value.

By the end of the decade, the council's scheme paid off and juvenile smoking was up 68%, generating a huge tax revenue.