The mayor and his councillors were always torn between the economic benefits of the tourist industry and not particularly liking outsiders. To balance the dichotomy, advertising man and stand-up arsonist Taylor Church suggested that the tourism board considerably exaggerate how exciting Scarfolk's tourist attractions were and then advertise them to depressives, the terminally ill, etc.
The plan was to raise the hopes of despairing tourists, so that when they arrived at an attraction it was an extreme disappointment - just the nudge they needed to 'take a plunge into the ocean'.
Cleverly, Church also recommended that tourists be guided through gift-shops before visiting the attractions, before disillusionment took too strong a hold.
After the tourist season ended, Scarfolk children would comb the beaches for washed-up snow globes, key-rings, tea towels and other items which were then resold in the shop.