This 1972 poster was on my doctor's waiting room wall as well as the Scarfolk infant school noticeboard next to a poster about the dangers of gonorrhoea and nose picking.
The 'Learn to Swim' campaign came about because of a genuine, tragic case: In March of 1971 ten year old Darren Quetzalcoatl drowned in a reservoir after jumping in after his toy Micropachycephalosaurus. However, Micropachycephalosaurus wouldn't fit on the poster.
In honour of Darren, his actual arm was used during the photo shoot for the poster.
Scarfolk is a town in North West England that did not progress beyond 1979. Instead, the entire decade of the 1970s loops ad infinitum. Here in Scarfolk, pagan rituals blend seamlessly with science; hauntology is a compulsory subject at school, and everyone must be in bed by 8pm because they are perpetually running a slight fever. "Visit Scarfolk today. Our number one priority is keeping rabies at bay." For more information please reread.
Friday, 15 February 2013
"Learn to Swim. Don't become extinct" A public information poster from Scarfolk Council
Labels:
1970s,
children,
dinosaurs,
fear,
Hauntology,
PIF,
poster,
Public Information,
swimming
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I remember the water lady who pulled children into the lake. She enjoyed the company.
ReplyDeleteJust hung this up on The City Park and Recreation billboard down the hall.
ReplyDeleteNo,Not for the company Dear."She" doesn't LIKE kid's at all.She really hates them making loud noises and skipping rocks on her lake!She does know how to make them be very quiet rather quickly!Ask her little sister,"Old Chattox".
ReplyDelete